About Us

The Smart Life Insurance Company Limited (“Smart Life”) is a registered long-term insurance company and an authorised financial services provider, FSP number 45983.

About Us

Cover That Suites You

Providing easily accessible funeral products

Smart Life was formed  to promote financial inclusion by providing access to insurance products of the previously disadvantaged market and to ensure the fair treatment of all its policyholders.

Smart Life currently offers innovative and well-priced funeral insurance products (“Mdende”) to South Africa’s social grant beneficiaries using convenient distribution and post-sale service channels. These products have been designed for its target market as it not only provides cover to defray the costs associated with the loss of loved ones, but also provides income security to the families in times of financial vulnerability.

Smart Life applies the same philosophy of providing affordable and relevant funeral insurance products as it expands its product offering to the wider public.

Financial inclusion

Innovative, affordable funeral insurance

Product expansion to include all South Africans

Board of Directors

Pieter Strydom

Independent Non-Executive Director

MCom (cum laude) CA(SA)

Jonathan Bagg

Independent Non-Executive Director


Robert Rusconi

Non-Executive Director

BSc (Hons), FIA

Simon Hebron

CEO and Executive Director

BCompt (Hons), MBA, AGA(SA), M.Inst.D

Ebraim Mullah

CFO and Executive Director

BCompt (Hons)

David L Rose

Independent Non-Executive Director

BCom, CA(SA), F.Inst.D

Derek Cohen

Independent Non-Executive Director and Chairman

AEP (Unisa)